Scottish entrepreneur launches a fully immersive virtual market experience
Scottish market events company is leading the way in marketplace e-commerce with the launch of an innovative new online shopping experience to support independent brands this Christmas.
Article Source: Super Market Events
Last Updated: 3 November 2020 10:15
Super Market Events, who have been running creative market events across Glasgow since 2017, saw their bustling and successful business grind to a sudden halt earlier this year. Lockdown and further Covid-19 restrictions have made it impossible for them to operate in their usual live events format. Having a huge knock on effect for both themselves and the hundreds of independent traders that their events support each month.
With Christmas fast approaching, Super Market Events founder Kelly Conway wanted to find a way of bringing their much loved market experience to people virtually and embrace a ‘Digital Christmas’.
Discovering a technology that has traditionally been used for virtual art gallery shows in the past. Conway was inspired and saw an opportunity to create a fully immersive virtual shopping experience unlike any other, where visitors can actually ‘walk’ the marketplace. Allowing her to authentically bring the Super Market Events market experience online without losing it’s trademark buzz and community spirit. The creation of ‘Super Market Virtual’ will also give a vital lifeline to independents trading in a post pandemic world.
Supermarket Virtual will launch with a 'Festive Edition' Christmas market running from Friday 20th November - Sunday 13th December with early bird preview tickets on sale now. Entry to the virtual market place will be free to all from Sunday 21st November.
Shoppers will have the opportunity to ‘Walk around’ and browse the individual stalls of over 150 independent Scottish brands across 10 categories. Each stall will have a personal voice message from the seller telling shoppers a bit about themselves and their brand - really bringing the marketplace to life and giving visitors a genuine ‘meet the maker’ experience. You then simply click into your chosen stalls and get shopping. All purchases will be added to a collective shopping basket and shoppers will purchase with one simple and convenient transaction - letting Super Market Virtual do all the hard work for you.
Visitors will also have the chance to take part in virtual workshops, watch exclusive panel talks with vendors and listen to specially curated Super Market Virtual Spotify playlist while they shop. There will be something for all tastes and ages. Making it a fully immersive, and engaging experience that all the family can enjoy from the comfort of the sofa.
Kelly Conway, founder of Supermarket Events and Super Market Virtual, explains: “2020 has undoubtedly had it’s challenges, but it has also allowed us the space to look at the business and be open to doing things differently. It’s been amazing to reconnect with all our brands and offer them an innovative platform to sell their products during such a crucial trading period. We’re so excited to launch Supermarket Virtual and bring Supermarket Events back to life for Christmas!”
Shoppers will have the chance to ‘pay what they feel’ for exclusive early bird preview tickets. Tickets for the Festive Edition of Super Market Virtual are available now. For more information and to buy tickets visit www.supermarketevents.com.
Sponsored Links
Latest Renfrewshire News
Celebrate love with your PAWfect Valentine at Dobbies Garden Centres
Dobbies Garden Centres is inviting pet parents to celebrate Valentine's Day with their beloved furry friends in selected stores across the country!
READ MORE
Primary schools in Scotland given chance to win specifically curated Burns Supper from Aldi
Aldi Scotland is giving primary school pupils across Scotland the chance to enjoy a truly traditional Burns Supper, complete with all the trimmings, including a bagpiper.
READ MORE
Glasgow International Comedy Festival launches 2026 programme with over 100,000 tickets on sale
Glasgow International Comedy Festival has announced the full programme for 2026's event with 560 shows in 40 venues across the city from 11th - 29th March, and over 100,000 tickets now on sale!
READ MORE
Celebrate Burns Night 2026 at Flight Club
If you're looking for a fun way to celebrate Burns Night this year, head to Flight Club!
READ MORE
Calling all Gingers!
The IRN-BRU Carnival is showing appreciation to any fellow fiery headed pals by offering a bonus ride voucher to anyone visiting with ginger hair on Sunday 11th January!
READ MORE
Everything you need to know about Celtic Connections 2026
The renowned festival which every year transforms Glasgow in January into a must-visit destination for music lovers is now just over a week away.
READ MORE
Zizzi launches their January Birthday Jackpot
Zizzi's January Birthday Jackpot guarantees a special gift for adults born in January, with some lucky birthday guests receiving the jackpot prize - £100 towards their bill!
READ MORE
Litter picking dog charity aims to remove 44 million pieces of rubbish in 2026
Dog owners making an environmental New Year Resolution are hoped to boost the ranks of the Paws On Plastic charity to over 30,000 in 2026!
READ MORE
Brand new craft event encourages mindfulness, creativity and relaxation
Dobbies Garden Centres is inviting customers along to an afternoon of creativity, connection, and cake this January, with a brand-new Crafternoon Tea Club.
READ MORE
Famous faces share their DofE Award memories in celebration of their 70th anniversary
Anyone with a connection to The Duke of Edinburgh's Award is being invited to celebrate the charity's 70th anniversary by sharing their fondest DofE memories.
READ MORE
Dry or Try January: Flight Club is your go to January social spot
Whether you're ditching the booze and going dry for a month or embracing Try January with the goal of experiencing new things, Flight Club, ticks all the boxes!
READ MORE
Stellar year of successful events in Renfrewshire
It's been another successful year of events in Renfrewshire which attracted more than 120,000 attendees and generated more than £4.4million for the local economy.
READ MORE
First music, fitness and wellness festival in Scotland unveils all star programme for 2026 debut
Paisley Alive, Scotland's first festival to unite music, fitness and wellness, has confirmed the full programme for its inaugural event in Barshaw Park on 4 July 2026.
READ MORE
Christmas has arrived in Glasgow, The IRN BRU Carnival returns for its 106th year
Europe's largest indoor fun fair, The IRN-BRU Carnival, has opened to the public at Glasgow's SEC with its greatest show to date!
READ MORE
The River Inn launches dream wedding reception giveaway worth thousands
One lucky couple to win a luxury wedding reception for up to 100 guests... completely free!
READ MORE
Braehead Shopping Centre is your place for festive fashion, food and fun this Christmas
Christmas is in full swing at Braehead Shopping Centre, and Scotland's leading retail and leisure destination is once again the place to celebrate the magic of the festive season!
READ MORE
Lights on in Linwood
Crowds turned out in Linwood to see the town's Christmas lights switched on for 2025.
READ MORE
Renfrewshire and Ayrshire and Arran Lieutenancies host Together at Christmas Community Carol Service
This year, Renfrewshire along with Inverclyde, East Renfrewshire and Ayrshire will join communities across the UK in hosting a 'Together at Christmas' Community Carol Service in Paisley Abbey.
READ MORE
DF Concerts & Events launches The DF Academy
DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.
READ MORE
Win your way to the IRN BRU Carnival
The Duck Hunt is back bigger and better with over 150 ducks hidden across Glasgow and beyond!
READ MORE
Work to start on six play parks across Renfrewshire
Investment in Renfrewshire's play parks continues with work set to begin on a further six play parks.
READ MORE
Unique approach of Pam Hogg will inspire the next generation of young people in Paisley
The unique legacy of globally-renowned Paisley designer and artist Dr Pam Hogg will inspire the next generation of creative talent, her proud home community says.
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Step into Christmas at Dalmeny Park with special festive menus and afternoon teas this December
Dalmeny Park is pulling out all the stops to make this festive season truly magical, unveiling its 2025 festive dining menus and afternoon teas available until 23rd December.
READ MORE
Winter Connections programme returns to support communities across Renfrewshire
A brand-new programme of free fun activities and events returns with Renfrewshire’s praised Winter Connections.
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORE
New civic plaza and events space to be created in Erskine
A new civic plaza, garden and events space will be created in Erskine to provide a focal point for the local community.
READ MORE
Braehead Shopping Centre announces partnership to support local community
The partnership is calling on the local community to donate new children's pyjamas, ensuring every child in Renfrewshire has something cosy to unwrap this Christmas.
READ MORE
Erskine lights up for Christmas
Erskine's Christmas lights have been switched on for 2025 with locals turning out to enjoy the occasion!
READ MORESponsored Links
Sponsored Links