Scottish entrepreneur launches a fully immersive virtual market experience
Scottish market events company is leading the way in marketplace e-commerce with the launch of an innovative new online shopping experience to support independent brands this Christmas.
Article Source: Super Market Events
Last Updated: 3 November 2020 10:15
Super Market Events, who have been running creative market events across Glasgow since 2017, saw their bustling and successful business grind to a sudden halt earlier this year. Lockdown and further Covid-19 restrictions have made it impossible for them to operate in their usual live events format. Having a huge knock on effect for both themselves and the hundreds of independent traders that their events support each month.
With Christmas fast approaching, Super Market Events founder Kelly Conway wanted to find a way of bringing their much loved market experience to people virtually and embrace a ‘Digital Christmas’.
Discovering a technology that has traditionally been used for virtual art gallery shows in the past. Conway was inspired and saw an opportunity to create a fully immersive virtual shopping experience unlike any other, where visitors can actually ‘walk’ the marketplace. Allowing her to authentically bring the Super Market Events market experience online without losing it’s trademark buzz and community spirit. The creation of ‘Super Market Virtual’ will also give a vital lifeline to independents trading in a post pandemic world.
Supermarket Virtual will launch with a 'Festive Edition' Christmas market running from Friday 20th November - Sunday 13th December with early bird preview tickets on sale now. Entry to the virtual market place will be free to all from Sunday 21st November.
Shoppers will have the opportunity to ‘Walk around’ and browse the individual stalls of over 150 independent Scottish brands across 10 categories. Each stall will have a personal voice message from the seller telling shoppers a bit about themselves and their brand - really bringing the marketplace to life and giving visitors a genuine ‘meet the maker’ experience. You then simply click into your chosen stalls and get shopping. All purchases will be added to a collective shopping basket and shoppers will purchase with one simple and convenient transaction - letting Super Market Virtual do all the hard work for you.
Visitors will also have the chance to take part in virtual workshops, watch exclusive panel talks with vendors and listen to specially curated Super Market Virtual Spotify playlist while they shop. There will be something for all tastes and ages. Making it a fully immersive, and engaging experience that all the family can enjoy from the comfort of the sofa.
Kelly Conway, founder of Supermarket Events and Super Market Virtual, explains: “2020 has undoubtedly had it’s challenges, but it has also allowed us the space to look at the business and be open to doing things differently. It’s been amazing to reconnect with all our brands and offer them an innovative platform to sell their products during such a crucial trading period. We’re so excited to launch Supermarket Virtual and bring Supermarket Events back to life for Christmas!”
Shoppers will have the chance to ‘pay what they feel’ for exclusive early bird preview tickets. Tickets for the Festive Edition of Super Market Virtual are available now. For more information and to buy tickets visit www.supermarketevents.com.
Sponsored Links
Latest Renfrewshire News
First Bus gives Remembrance free travel for all Armed Forces, veterans and cadets
First Bus is offering free travel for all veterans and UK Armed Forces personnel travelling to Remembrance Day activities of Remembrance Sunday and Armistice Day.
READ MORE
Scotland Meats Germany
Scotland's favourite beer, Tennent's Lager, has unveiled the world's first ever Square Wurst - a Scottish classic with a German twist - to mark the launch of Tennent's Bavarian Pilsner.
READ MORE
Scottish Ensemble brings warmth to wintry nights with Concerts by Candlelight tour
Concert by Candlelight, Scottish Ensemble's celebrated long-running winter tour, returns for eight awe-inspiring performances in intimate settings around Scotland this December.
READ MORE
Feel the festive cheer at Dobbies Charity Christmas Shopping Night
Dobbies is encouraging customers to come along to their nearest store and to be the first to shop exclusive Black Friday offers at its late-night shopping event, in aid of Alzheimer's Research UK.
READ MORE
Autumn Offers at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched new offerings designed to inspire cosy autumn getaways and early festive escapes across Scotland.
READ MORE
The Scottish Excellence Awards are open for entries
Nominations are open for the highly anticipated Scottish Excellence Awards 2026, a celebration of Scotland's hospitality, foodservice and tourism sectors.
READ MORE
Paisley Halloween Festival delivers a frightfully fun weekend for all
Spooky season descended on Paisley at the weekend as thousands of visitors turned out for the annual Halloween Festival!
READ MORE
Dobbies Garden Centres hosts free to attend winter gardening workshop for kids
Dobbies is hosting a free-to-attend monthly gardening workshop on Sunday 2 November, for children across the country to discover how they can encourage winter birds into the garden.
READ MORE
A decade of cultural impact to be celebrated at anniversary concert
Celebrated traditional music and Gaelic arts charity, Fèis Phàislig, has announced details of a major anniversary concert to mark ten years of providing cultural opportunities for young people.
READ MORE
Paisley Halloween festival shows visitors a wicked good time!
Paisley Halloween Festival is back at its spooky best as thousands of visitors attended the first night of the festival.
READ MORE
The Beat the Street Renfrewshire winners are announced
The winners of the latest Beat the Street challenge in Renfrewshire have now been announced!
READ MORE
Paisley crowned as Town Of The Year
Judges in the Scotland Loves Local Awards awarded the title after being impressed by the critical point reached in the town's 'resurgence' amid unprecedented investment in its future.
READ MORE
Potential changes to permitted development rights are putting beloved live music venues at risk
The public are urged to take part in the Scottish Government's consultation on planning laws, warning that the changes could put the country's live music venues and pubs at risk.
READ MORE
Braehead just got cooler as Snowflake Gelato debuts in Scotland
Scotland's leading retail and leisure destination, Braehead Shopping Centre, is delighted to announce the arrival of Snowflake Gelato.
READ MORE
Community curated film festival brings world class cinema to Greenock this Galoshans Festival
Free and low-cost screenings showcase Horror, Heritage, and Homegrown Talent selected by local curators and young people.
READ MORE
Aldi to open a pop up pumpkin patch in Renfrew this Halloween for one day only
Families are in for a spook-tacular surprise this Halloween, as Aldi is transforming part of its Renfrew store into a pop-up Pumpkin Patch on Saturday 25th October.
READ MORE
Halloween takes over town this weekend
Paisley Halloween Festival will return this weekend with a packed programme to fright and delight visitors!
READ MORE
The Saltires 2025 Shortlists Announced
The shortlisted titles for this year’s Saltires, Scotland’s National Book Awards, were announced at Blackwell’s bookshop in Edinburgh.
READ MORE
KT Tunstall wins Modern Scottish Classic Award, plus SAY Award Shortlist reveal
The Scottish Album of the Year (SAY) Award has unveiled the 10 Shortlisted albums now in the running for 2025’s title and £20,000 prize, as well as five Sound of Young Scotland finalists.
READ MORE
Horror Con Scotland takes over Paisley Town Hall this Halloween Weekend
Scotland's scariest convention is heading to Renfrewshire for a two-day Halloween spectacular!
READ MORE
Help Provost Cameron light up Renfrewshire this Christmas
Renfrewshire's Provost, Lorraine Cameron is once again inviting children of primary school age to design a Christmas card for 2025.
READ MORE
Grab some Buddie Good Deals here in Paisley town centre this October!
Grab some Buddie Good Deals in Paisley town centre from Saturday 11th October until Saturday 25th October.
READ MORE
Loch Lomond Shores has got the October school holidays sorted
There's loads to see and do – from pet friendly days out to breakfast with dinosaurs, loch tours and much more!
READ MORE
Scottish Wedding Show turns up the heat as it returns to the SEC
Scotland's largest wedding showcase, The Scottish Wedding Show, returns to Glasgow this weekend, ready to welcome thousands of couples from across the country looking to plan their dream day!
READ MORE
Keela and Mountaineering Scotland launch new campaign
Keela, the Scottish outdoor clothing brand, and Mountaineering Scotland Launch ‘Within You’, an new three-month campaign, inspiring Confidence, Connection, and Adventure in the Outdoors!
READ MORE
Book Week Scotland 2025 programme announced
Scotland's national celebration of books, Book Week Scotland, returns from 17th to 23rd November and tickets are on sale now!
READ MORE
Dobbies donates Christmas trees to local communities
Dobbies Garden Centres is lifting community spirits this season with a Christmas tree donation across the country, in partnership with Needlefresh.
READ MORE
Football legends lace up for 150 mile charity walk inspired by Marcus Stewart, Stephen Darby and the late Doddie Weir
Former Celtic and Scotland football heroes to join ex-player with MND on 150-mile March of The Day to raise funds to help tackle the disease.
READ MORE
First winners announced for GUITARGUITAR Scottish Music Awards
Amy MacDonald, Hue and Cry, Nathan Evans and The Saint PHNX Band, Skipinnish, Shay O'Dowd and James Emmanuel are among the first winners to be announced for the GUITARGUITAR Scottish Music Awards!
READ MORE
Step into stories of Scotland this October with Living History
Scotland’s colourful past bursts to life this October as Historic Environment Scotland (HES) returns with its popular Living History programme for the school holidays.
READ MORESponsored Links
Sponsored Links