Scottish entrepreneur launches a fully immersive virtual market experience
Scottish market events company is leading the way in marketplace e-commerce with the launch of an innovative new online shopping experience to support independent brands this Christmas.
Article Source: Super Market Events
Last Updated: 3 November 2020 10:15
Super Market Events, who have been running creative market events across Glasgow since 2017, saw their bustling and successful business grind to a sudden halt earlier this year. Lockdown and further Covid-19 restrictions have made it impossible for them to operate in their usual live events format. Having a huge knock on effect for both themselves and the hundreds of independent traders that their events support each month.
With Christmas fast approaching, Super Market Events founder Kelly Conway wanted to find a way of bringing their much loved market experience to people virtually and embrace a ‘Digital Christmas’.
Discovering a technology that has traditionally been used for virtual art gallery shows in the past. Conway was inspired and saw an opportunity to create a fully immersive virtual shopping experience unlike any other, where visitors can actually ‘walk’ the marketplace. Allowing her to authentically bring the Super Market Events market experience online without losing it’s trademark buzz and community spirit. The creation of ‘Super Market Virtual’ will also give a vital lifeline to independents trading in a post pandemic world.
Supermarket Virtual will launch with a 'Festive Edition' Christmas market running from Friday 20th November - Sunday 13th December with early bird preview tickets on sale now. Entry to the virtual market place will be free to all from Sunday 21st November.
Shoppers will have the opportunity to ‘Walk around’ and browse the individual stalls of over 150 independent Scottish brands across 10 categories. Each stall will have a personal voice message from the seller telling shoppers a bit about themselves and their brand - really bringing the marketplace to life and giving visitors a genuine ‘meet the maker’ experience. You then simply click into your chosen stalls and get shopping. All purchases will be added to a collective shopping basket and shoppers will purchase with one simple and convenient transaction - letting Super Market Virtual do all the hard work for you.
Visitors will also have the chance to take part in virtual workshops, watch exclusive panel talks with vendors and listen to specially curated Super Market Virtual Spotify playlist while they shop. There will be something for all tastes and ages. Making it a fully immersive, and engaging experience that all the family can enjoy from the comfort of the sofa.
Kelly Conway, founder of Supermarket Events and Super Market Virtual, explains: “2020 has undoubtedly had it’s challenges, but it has also allowed us the space to look at the business and be open to doing things differently. It’s been amazing to reconnect with all our brands and offer them an innovative platform to sell their products during such a crucial trading period. We’re so excited to launch Supermarket Virtual and bring Supermarket Events back to life for Christmas!”
Shoppers will have the chance to ‘pay what they feel’ for exclusive early bird preview tickets. Tickets for the Festive Edition of Super Market Virtual are available now. For more information and to buy tickets visit www.supermarketevents.com.
Sponsored Links
Latest Renfrewshire News
Braehead Shopping Centre is your place for festive fashion, food and fun this Christmas
Christmas is in full swing at Braehead Shopping Centre, and Scotland's leading retail and leisure destination is once again the place to celebrate the magic of the festive season!
READ MORE
Lights on in Linwood
Crowds turned out in Linwood to see the town's Christmas lights switched on for 2025.
READ MORE
Renfrewshire and Ayrshire and Arran Lieutenancies host Together at Christmas Community Carol Service
This year, Renfrewshire along with Inverclyde, East Renfrewshire and Ayrshire will join communities across the UK in hosting a 'Together at Christmas' Community Carol Service in Paisley Abbey.
READ MORE
DF Concerts & Events launches The DF Academy
DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.
READ MORE
Win your way to the IRN BRU Carnival
The Duck Hunt is back bigger and better with over 150 ducks hidden across Glasgow and beyond!
READ MORE
Work to start on six play parks across Renfrewshire
Investment in Renfrewshire's play parks continues with work set to begin on a further six play parks.
READ MORE
Unique approach of Pam Hogg will inspire the next generation of young people in Paisley
The unique legacy of globally-renowned Paisley designer and artist Dr Pam Hogg will inspire the next generation of creative talent, her proud home community says.
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Step into Christmas at Dalmeny Park with special festive menus and afternoon teas this December
Dalmeny Park is pulling out all the stops to make this festive season truly magical, unveiling its 2025 festive dining menus and afternoon teas available until 23rd December.
READ MORE
Winter Connections programme returns to support communities across Renfrewshire
A brand-new programme of free fun activities and events returns with Renfrewshire’s praised Winter Connections.
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORE
New civic plaza and events space to be created in Erskine
A new civic plaza, garden and events space will be created in Erskine to provide a focal point for the local community.
READ MORE
Braehead Shopping Centre announces partnership to support local community
The partnership is calling on the local community to donate new children's pyjamas, ensuring every child in Renfrewshire has something cosy to unwrap this Christmas.
READ MORE
Erskine lights up for Christmas
Erskine's Christmas lights have been switched on for 2025 with locals turning out to enjoy the occasion!
READ MORE
Johnstone shines bright this festive season
Crowds turned out in Johnstone's Houstoun Square on Saturday to see the town's Christmas lights switched on for 2025.
READ MORE
Name the Loganair Christmas puffin and win a family adventure
Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.
READ MORE
A celebration of Art Deco to open at The Art Department Paisley
Deco 2025, an exhibition celebrating the decorative arts, will take place in The Art Department's new home from Tuesday 2nd December until Saturday 20th December.
READ MORE
Braehead celebrates bright young business stars this Christmas
Scotland's premier retail destination, Braehead Shopping Centre, today announce that this Christmas they will again welcome the Young Enterprise Christmas Trade Fayre.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, rides, stalls, street food and live entertainment makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out for all the family!
READ MORE
Zizzi celebrates a fresh era with a new menu and app, by giving 132 people free pasta for one year
Zizzi has introduced a new food & drink menu across all its restaurants, launched a brand-new Zizzi app, and is giving 132 people free pasta for one year.
READ MORE
Festive Season at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched some new offerings designed for memorable Christmas stays, spectacular Hogmanay celebrations, and cozy winter escapes.
READ MORE
Renfrew lights up for Christmas
Crowds turned out in Renfrew town centre on Saturday to see the town’s Christmas lights switched on for 2025!
READ MORE
Second year of Urban Forestry Programme opens across Scotland
Community groups, organisations and schools across Scotland are being invited to apply for grants of up to £100,000.
READ MORE
New active play facility to be created in Lagoon Leisure Centre in Paisley
Renfrewshire will have a brand-new active play for all ages in the heart of the town after a contract was awarded to create the new facility in the Lagoon Leisure Centre.
READ MORE
Renfrewshire tourist spot set to benefit from investment
A popular tourist spot in Renfrewshire is set to benefit as more than £700,000 is invested in a new cycle hub, information kiosk, public toilets and landscaping improvements.
READ MORE
Find a festive backdrop in Glasgow and the West
From frosty gardens to cosy tearooms, National Trust for Scotland places in Glasgow and the West are offering a host of winter experiences and special events this festive season.
READ MORE
The Wizard Wae The Big Bawz: New adult panto brings comedy to Scotland in January
January needn't be a drag as Scotland's brand-new adult panto, The Wizard Wae The Big Bawz, hits the road, arriving just when the country needs a burst of joy!
READ MORE
Renfrewshire towns to light up for Christmas
Towns across Renfrewshire will officially mark the start of the festive season as the Christmas lights are due to be switched on over the coming weeks.
READ MORE
Thousands turn out for the annual Paisley Christmas Lights Switch On event
Crowds headed to Paisley town centre to mark the beginning of the festive season at the town's annual Christmas Lights Switch-On event.
READ MORESponsored Links
Sponsored Links