itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
Article Source: Social Bite
Last Updated: 10 December 2024 13:10
To tackle this, the company has once again launched its £5 Christmas appeal in a bid to raise thousands for people who are vulnerable and homeless this winter, in partnership with Social Bite.
The annual initiative, which allows generous Scots to buy a person, family, or child who is homeless or vulnerable a hot Christmas meal or gift for just £5, comes amidst news that more children in Scotland will be homeless and hungry this Christmas than ever before.
Over the last decade, the itison £5 Christmas Appeal campaign has raised more than £3 million, with 700,000 donations made, meaning hundreds of people each year are able to enjoy a hot meal or a gift on Christmas Day at one of Social Bite’s coffee shops. Every year, the number of people accepting these meals increases, with more and more people visiting Social Bite on Christmas Day to enjoy good company, warmth, and a hearty meal.
Social Bite and itison have surveyed the drastically declining rate of security for vulnerable people across Scotland since last year and work closely with people who receive support from Social Bite’s services to hear their stories.
Two regular attendees of the festive meals are father and son Jim and Billy. The pair have attended the Social Bite Christmas meals, in partnership with itison, for over five years. The meals mean so much to them that in past years, Jim and Billy have walked from as far as Rutherglen in to Glasgow to have their festive celebrations with the charity.
Billy said: “Every year that we’ve been has been brilliant. There’s no public transport on Christmas Day, so for a few years we walked in until my dad got a bit older. They welcome you in, you get a nice meal. It’s turkey, potatoes, you get your dessert. It’s good portions. Not too big, but it’s not too wee. And the gifts you get are unbelievable.”
Jim added: “Last year we got a charger for our phone, a pair of slippers, sweeties. Hats, scarves, gloves, a thermal to keep you warm when you’re outside. For a lot of people who are otherwise by themselves, who don’t get anything, they’re over the moon.”
Over the years they’ve got to know some familiar faces. But it’s the ones who don’t return – reflecting the instability and dangers of homelessness – that stick most with Jim and Billy.
Jim commented: “The thing that’s quite sad is you see a lot of people and then you don’t see them, because of their situations. You get to know people, and then you’re told ‘they’re no longer here.’ It’s the young ones. One minute you see them, and the next year they’re not here.”
It was revealed earlier this year that the increase in homelessness in Scotland poses a ‘serious risk’ to life as a lack of accommodation is leaving people without somewhere safe to call home, forcing them to endure freezing temperatures and extreme weather conditions.
Oli Norman, owner of itison, said: “It’s 2024, and people are still going hungry, still without a decent home, still living on the streets, and still at serious risk because there is not enough accommodation for people who need it. The cost of living is still increasing, pushing more people into devastating poverty.
“There is simply not enough support for people who are, or are at risk of becoming, vulnerable and homeless. Families and children across the country will be spending Christmas Day without a hot meal, gift or safe place to call home – more must be done. We hope that once again our £5 voucher can bring some comfort to people who need it this festive season. We are urging people to please go online and buy a voucher for the same price as a coffee or a meal deal – we need your help to break this cycle of homelessness. Let’s act now.”
Social Bite founder Josh Littlejohn MBE said: “Social Bite is experiencing unprecedented rise in demand from people who are homeless across the country due to the national housing emergency and the increasing cost of living.
“The itison £5 Christmas appeal is a simple way for people to get involved and help bring some joy to people and families who are homeless and need it most this winter. For many people across the country, Christmas Day can be extremely challenging, but with the itison £5 voucher, you can give someone the chance to have a hot meal and enjoy some good company on what should be the most joyful day of the year. This year, you also can make a child’s day with a Christmas gift for £5. Thank you to the amazing Scottish public for your continued support this Christmas.”
The £5 vouchers are available now at itison.com.
In addition to the itison £5 Christmas Appeal, donations and gifts can be made to Social Bite’s Festival of Kindness online or at one of the Trees of Kindness located throughout the UK.
For a full list of essential items needed, and to make a donation online, visit: social-bite.co.uk/festival-of-kindness/.
• Dundee – Union Street
• Glasgow – Vinicombe Street
• Edinburgh – Castle Street & The Pitt Market, Granton
• London – the Strand, outside Charing Cross station
• Aberdeen – outside the Bon Accord Centre
Sponsored Links
Latest Renfrewshire News
Award winning show Stuntman comes to Paisley Arts Centre
Award-winning Scottish company SUPERFAN will bring their high-octane smash hit Edinburgh Fringe show Stuntman to Paisley Arts Centre on Wednesday 17th September!
READ MORE
Spooky season returns to town with the announcement of Paisley Halloween Festival 2025
Paisley Halloween Festival will return to town next month to celebrate the spooky season with a packed programme of frightful fun for all the family!
READ MORE
Edinburgh Spanish Film Festival returns for its 12th edition
Edinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MORE
Cineworld 4DX Rewind returns for 2025
Cineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORE
Final countdown to the AJ Bell Great Scottish Run 2025 is on
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MORE
Marstons and Tom Shepherd join forces once more to serve up the best ever pub pie
Marston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MORE
Edinburgh Fringe smash hit Oran embarks on first UK tour
Òran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MORE
M&Ds teams up with Zombie Infection for a heart pounding, live action horror attraction
M&D's is set to transform into Scotland's Scream Park with the launch of Zombie Checkpoint, a live action immersive horror experience creating a heart racing adventure not for the faint hearted.
READ MORE
Iconic films to take centre stage at Vue venues in Scotland
Iconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.
READ MORE
20 expert sessions at The Scottish Homebuilding & Renovating Show
The Scottish Homebuilding & Renovating Show will be packed with expert speakers when it returns to the Royal Highland Centre, Ingliston on 4th – 5th October 2025.
READ MORE
A Taste of Loch Lomond Book launches with live cooking demo at the Loch Lomond Food & Drink Festival
Love Loch Lomond will officially launch its new publication, A Taste of Loch Lomond – Stories and Flavours from the Bonnie Banks, at the Loch Lomond Food & Drink Festival on Sunday 7th September.
READ MORE
Seriously fun ideas for your work Christmas Party
It might only be September, but the C-word is not too far away, so it's time to start thinking about planning the annual office Christmas shindig before everything gets booked up!
READ MORE
Winners of the 2025 Love Paisley Star Awards unveiled
The winners of this year's Love Paisley Star Awards have been announced.
READ MORE
Business Gateway launches its first ever Scottish Start Up Month
Business Gateway, Scotland's national business support service, has launched Scottish Start-Up Month, a nationwide campaign to celebrate Scotland's entrepreneurial spirit.
READ MORE
Young people bring colour to Paisley through new murals
Young people have created three vibrant new murals to transform an area of Seedhill, Paisley.
READ MORE
Iconic buildings across Renfrewshire set to welcome visitors for Doors Open Days 2025
Spectacular venues from across Renfrewshire will welcome visitors as part of this year's Doors Open Days.
READ MORE
Fresh new line up for one of the biggest FREE food and drink festivals in Scotland
Vikings, a pie eating competition, new celebrated chef and dog & duck shows set to bring new energy to Loch Lomond Food and Drink Festival this September.
READ MORE
From pouring pints to the red carpet: The Scottish Bar and Pub Awards 2025 crowns its hospitality stars!
The winners of the 2025 Scottish Bar & Pub Awards were unveiled on the 26th of August at a glittering, Oscars-themed ceremony held at the Doubletree by Hilton, Glasgow.
READ MORE
Best Croissant Competition returns for 2025
The Edinburgh Butter Company has announced the return of its ‘Scotland’s Best Croissant’ competition on Monday 13th October.
READ MORE
GlasGLOW announces all new show for 2025, inspired by the legendary 80s campaign that made Glasgow smile
itison has confirmed that GlasGLOW will return to the Botanic Gardens from 24th October – 2nd November for its eighth year and with its biggest show yet... GlasGLOW's Miles Better!
READ MORE
Historic Environment Scotland launches Talking About Heritage
People across Scotland invited to take part in national conversation about heritage.
READ MORE
Tickets now on sale for The Royal Edinburgh Military Tattoo
The Royal Edinburgh Military Tattoo closes the drawbridge on its 75th anniversary Show, as tickets for next year go on sale.
READ MORE
Beat the Street is returning to Renfrewshire
An interactive game encouraging people of all ages to get active and explore their local surroundings is set to return to towns and villages across Renfrewshire this autumn.
READ MORE
Momentum builds at Braehead with surge in sales, footfall and leasing
SGS UK Retail has announced that Braehead Shopping Centre is going from strength to strength, headlining outstanding sales and footfall growth for the year to date.
READ MORE
Primark celebrates 50 years in Scotland with a wee nod to loyal Scots in all stores today
Scottish shoppers will hardly believe it when they see it today as Primark finally relents on one of its biggest brand debates after 50 years.
READ MORE
Christmas at Crieff Hydro returns with magical line up of festive activities
Scotland's best loved family resort, Crieff Hydro, has unveiled details of a specially curated programme of events as it prepares to welcome guests over the festive period.
READ MORE
Scots Language Awards 2025 shortlist unveiled
The shortlist for the Scots Language Awards 2025 has been unveiled, with figures from Scottish literature, theatre, education and business all in the running for awards at the annual ceremony.
READ MORE
Innis & Gunn wins double gold at the World Beer Awards 2025
Innis & Gunn has claimed double gold on the global stage, winning best in Scotland for the second year running at the World Beer Awards.
READ MORE
Home town hero Callum Hawkins wins record breaking Paisley 10k
More than 5,500 people have taken part in the Paisley 10k and 3k Fun Run, setting a new record for the event.
READ MORE
Santa Claus is coming to Dobbies
From exciting encounters with Santa himself to hands-on workshops and joyful family moments, Dobbies is the destination for festive fun this Christmas!
READ MORESponsored Links
Sponsored Links