Scottish entrepreneur launches a fully immersive virtual market experience

Scottish market events company is leading the way in marketplace e-commerce with the launch of an innovative new online shopping experience to support independent brands this Christmas.

Scottish entrepreneur launches a fully immersive virtual market experience

Article Source: Super Market Events
First Published: 3 November 2020 10:15
Updated: 3 November 2020 10:15

Super Market Events, who have been running creative market events across Glasgow since 2017, saw their bustling and successful business grind to a sudden halt earlier this year. Lockdown and further Covid-19 restrictions have made it impossible for them to operate in their usual live events format. Having a huge knock on effect for both themselves and the hundreds of independent traders that their events support each month.

With Christmas fast approaching, Super Market Events founder Kelly Conway wanted to find a way of bringing their much loved market experience to people virtually and embrace a ‘Digital Christmas’.

Discovering a technology that has traditionally been used for virtual art gallery shows in the past. Conway was inspired and saw an opportunity to create a fully immersive virtual shopping experience unlike any other, where visitors can actually ‘walk’ the marketplace. Allowing her to authentically bring the Super Market Events market experience online without losing it’s trademark buzz and community spirit. The creation of ‘Super Market Virtual’ will also give a vital lifeline to independents trading in a post pandemic world.

Supermarket Virtual will launch with a 'Festive Edition' Christmas market running from Friday 20th November - Sunday 13th December with early bird preview tickets on sale now. Entry to the virtual market place will be free to all from Sunday 21st November.

Shoppers will have the opportunity to ‘Walk around’ and browse the individual stalls of over 150 independent Scottish brands across 10 categories. Each stall will have a personal voice message from the seller telling shoppers a bit about themselves and their brand - really bringing the marketplace to life and giving visitors a genuine ‘meet the maker’ experience. You then simply click into your chosen stalls and get shopping. All purchases will be added to a collective shopping basket and shoppers will purchase with one simple and convenient transaction - letting Super Market Virtual do all the hard work for you.

Visitors will also have the chance to take part in virtual workshops, watch exclusive panel talks with vendors and listen to specially curated Super Market Virtual Spotify playlist while they shop. There will be something for all tastes and ages. Making it a fully immersive, and engaging experience that all the family can enjoy from the comfort of the sofa.

Kelly Conway, founder of Supermarket Events and Super Market Virtual, explains: “2020 has undoubtedly had it’s challenges, but it has also allowed us the space to look at the business and be open to doing things differently. It’s been amazing to reconnect with all our brands and offer them an innovative platform to sell their products during such a crucial trading period. We’re so excited to launch Supermarket Virtual and bring Supermarket Events back to life for Christmas!”

Shoppers will have the chance to ‘pay what they feel’ for exclusive early bird preview tickets. Tickets for the Festive Edition of Super Market Virtual are available now. For more information and to buy tickets visit www.supermarketevents.com.

Latest Renfrewshire News

Scottish first as state of the art interactive play equipment set to be installed in Renfrewshire

Scottish first as state of the art interactive play equipment set to be installed in Renfrewshire

A brand-new activity area is set to become one of the most sought-after play parks in Scotland when state-of-the-art equipment is installed for young people.

First Published: 27th January 2021
Thousands tuned in for National Trust for Scotland Burns Big Night In

Thousands tuned in for National Trust for Scotland Burns Big Night In

Viewers from all around the world tuned in to Burns Cottage on Saturday as conservation charity The National Trust for Scotland hosted its first ever virtual Burns night.

First Published: 27th January 2021
Historic Environment Recovery Fund Grants Awarded

Historic Environment Recovery Fund Grants Awarded

Over £1.9 million has been distributed to help support the recovery of Scotland’s historic environment sector from the impacts of COVID-19.

First Published: 26th January 2021
Be the light in the darkness

Be the light in the darkness

East Renfrewshire and Renfrewshire Councils will jointly host this year's Holocaust Memorial Day ceremony virtually on Thursday 28 January.

First Published: 26th January 2021
Scottish Ballet brings the health benefits of dance to your home

Scottish Ballet brings the health benefits of dance to your home

Scottish Ballet launches an expanded programme of ballet classes, community engagement programmes and health resources to bring the benefits and joy of dance to everyone!

First Published: 26th January 2021
Burns Caup stays in storage as Club celebrations move online

Burns Caup stays in storage as Club celebrations move online

The Burns Caup, presented to the Paisley Burns Club in 1814, is one of several 'relics' to remain in Paisley Museum's store this year as the Club moves its traditional celebrations online.

First Published: 25th January 2021
Community group aiming to bring Howwood Park pavilion back to life

Community group aiming to bring Howwood Park pavilion back to life

Friends of Howwood Park are seeking to take over the pavilion on a 10-year lease, with the aim of refurbishing it and bringing it back into community use.

First Published: 25th January 2021
Councillors approve Paisley Grammar School relocation plans

Councillors approve Paisley Grammar School relocation plans

Plans to move Paisley Grammar School to a new-build community campus on the town's Renfrew Road has been approved by councillors.

First Published: 25th January 2021
The Last Dance will premier on Sky Arts this month

The Last Dance will premier on Sky Arts this month

Runrig's sell-out farewell concerts, filmed live in front of 50,000 fans by BAFTA-winning Glasgow-based digital entertainment company, Blazing Griffin, receives its UK TV premiere on Sky Arts!

First Published: 22nd January 2021
Learn at home whilst exploring Scotland virtually

Learn at home whilst exploring Scotland virtually

With schools closed to most pupils, some of Scotland's most popular visitor attractions are offering homeschooling help to parents across the country!

First Published: 22nd January 2021
Stroke Association calling for local residents to put in the strides for stroke

Stroke Association calling for local residents to put in the strides for stroke

The Stroke Association in Scotland is encouraging local residents to get involved in its 'Stride for Stroke' challenge, to walk 10,000 steps a day for 120 days.

First Published: 21st January 2021
Shop local with Bonnie Bairn as the premier pregnancy & family fair in Scotland goes digital

Shop local with Bonnie Bairn as the premier pregnancy & family fair in Scotland goes digital

Bonnie Bairn, Scotland's Premier Pregnancy & Family Fair is set to take place online for the first time ever, encouraging a nation of parents to #ShopLocal from the comfort of their own home.

First Published: 20th January 2021
COP26 volunteer programme launches ahead of global event

COP26 volunteer programme launches ahead of global event

Glasgow City Council is looking for a team of around 1000 volunteers to support the staging of this globally significant event.

First Published: 20th January 2021
Organisations urged to share innovation success at Datafest21

Organisations urged to share innovation success at Datafest21

The Data Lab is calling on organisations contributing towards Scotland’s reputation of being at the cutting edge of innovative technology to share their successes to mark Datafest21.

First Published: 18th January 2021
Dobbies release podcast to mark first Stroke Prevention Day

Dobbies release podcast to mark first Stroke Prevention Day

The UK’s leading garden centre retailer, Dobbies Garden Centres, teamed up with the Stroke Association to mark Stroke Prevention Day.

First Published: 18th January 2021
Come and have a go if you think you are Bard enough!

Come and have a go if you think you are Bard enough!

Still Game star Gavin Mitchell is showing his support for the Beatson Cancer Charity's upcoming Burns event with a fun call to action to find Rabbie Burns lookalikes!

First Published: 16th January 2021
The Scottish Caravan, Motorhome & Holiday Home Show goes online

The Scottish Caravan, Motorhome & Holiday Home Show goes online

Scotland's biggest staycation event, The Scottish Caravan, Motorhome & Holiday Home Show, is going online for 2021 in a free virtual event!

First Published: 15th January 2021
Braehead staff will be having a brew to beat the blues

Braehead staff will be having a brew to beat the blues

Staff at Braehead shopping centre will be turning Blue Monday into Brew Monday as a way of keeping in touch with one another during lockdown.

First Published: 15th January 2021
2021 Paisley Book Festival programme is now online

2021 Paisley Book Festival programme is now online

The 2021 Paisley Book Festival programme has something for everyone and it looks forward to welcoming you to its digital stage in February!

First Published: 15th January 2021
The World Tunes in to Celtic Connections 2021!

The World Tunes in to Celtic Connections 2021!

With over 10,000 festival passes already sold, 44 countries from around the world will be tuning in to tonight's Celtic Connections Opening Concert!

First Published: 15th January 2021
Wedgwood the Restaurant has created a five course lockdown feast to celebrate Burns Night

Wedgwood the Restaurant has created a five course lockdown feast to celebrate Burns Night

Edinburgh’s award-winning Wedgwood the Restaurant is the first restaurant in the UK to launch a ‘Burns Box’, available nationwide, to celebrate Burns Night (25th January) in lockdown.

First Published: 12th January 2021
Charity single released to help give young performers opportunities

Charity single released to help give young performers opportunities

Glasgow Philharmonia are well known for their big performances up and down the country... but for the first time ever, they have released a charity single!

First Published: 12th January 2021
Scottish charity set to host the Biggest Online Burns Supper

Scottish charity set to host the Biggest Online Burns Supper

Specialist charity SBH Scotland is joining forces with international superstar Fran Healy, as well as Scottish comedians Janey Godley & Fred MacAulay to host the world's biggest virtual Burns supper!

First Published: 8th January 2021
Celtic Connections marks one week to go with programme announcement

Celtic Connections marks one week to go with programme announcement

The Celtic Connections online festival will begin one week today. Across 19 days, the festival will present over 30 online performances between 15th January and 2nd February!

First Published: 8th January 2021
Paisley historic buildings being restored to former glory as TH.CARS2 project progresses

Paisley historic buildings being restored to former glory as TH.CARS2 project progresses

A £4.5m project to restore some of Paisley town centre's historic architecture to its former glory has now completed work at several prominent sites.

First Published: 28th December 2020
Renfrew and Johnstone town centres lit up as area wide town centre fund projects delivered

Renfrew and Johnstone town centres lit up as area wide town centre fund projects delivered

Landmark locations at the heart of Renfrew and Johnstone town centres are being lit up – as part of a collection of projects aimed at bringing new life to Renfrewshire's town centres.

First Published: 28th December 2020
Funding boost for Scottish heritage projects

Funding boost for Scottish heritage projects

Brisbane Observatory, Govanhill Baths and The Ridge Foundations CIC are among the latest round of Historic Environment Support Fund recipients!

First Published: 28th December 2020
Santa Claus is coming to town... oh yes he is!

Santa Claus is coming to town... oh yes he is!

Gather the family around the TV this Christmas and join in the usual fun and frolics of a Pavilion Panto!

First Published: 22nd December 2020
Arty pupils turn streets into a celebration of Christmas

Arty pupils turn streets into a celebration of Christmas

School pupils have transformed the streets of Gallowhill into a colourful celebration of Christmas!

First Published: 21st December 2020
Who are the local heroes in your community

Who are the local heroes in your community

Renfrewshire's Provost Lorraine Cameron is searching for community heroes across Renfrewshire as nominations for the Provost's Community Awards open for 2021.

First Published: 17th December 2020

Sponsored Links

Popular Events

Burns Beyond Reality
edify & The University of Glasgow presents, Burns Beyond Reality, A VR storytelling of 'Tam O'Shanter' on Saturday 30th January!
Janey Godley: Frank Get The Door
In a special event for Paisley Book Festival, Janey Godley chats with Jenny Niven about how Frank Get The Door made it into print, as well as some further writing projects she's got in the pipeline!
Lochwinnoch Burns Event
Following the success of their recent Christmas Online Performance Extravaganza, Lochwinnoch Arts Festival brings you a Burns Night to remember!
Radicalism in Stillness: Imogen Stirling in conversation with Sarah Grant
Paisley Book Festival's Writer-in-Residence Imogen Stirling will host a discussion with Sarah Grant exploring productivity in the pandemic and the radicalism of sitting still.
Open Book & Paisley Library Shared Reading Group
Join Open Book and Paisley Library for an hour of shared reading on Wednesday mornings!

Popular Venues

Beacon Arts Centre Braehead Arena Johnstone Town Hall Paisley Arts Centre The Bungalow Paisley